Diamonds Direct Announces New Location in Houston

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February 25, 2021

America’s Fastest-Growing Jeweler and Leader in Diamond Importing to Open Inside the Loop
February 23, 2021 – HOUSTON,TX:  Diamonds Direct, worldwide leader in diamond sourcing and consumer education, is opening their first Houston location at 3115 West Loop South on March 1.

“We are thrilled to announce our arrival in the Houston market and expand our Diamonds Direct Texas footprint,” explains Amit Berger, Executive Vice President. “We’ve had our eye on the Houston mega market for a while now, and after taking over the Dallas and Boca markets, we knew it was the perfect fit for us.”
Diamonds Direct, founded in 1995, is part of a generations-old tradition of eliminating the middlemen and sourcing direct from the world’s best mines and most reputable diamond cutters. By maintaining involvement in the entire lifecycle of a diamond, Diamonds Direct ensures quality diamonds are handpicked for their retail locations across the United States at the very best prices. Diamonds Direct’s signature approach is designed to provide tremendous value for the consumer.
“Often, among the hardest times, there are still moments of joy,” says Houston Vice President Tamir Shkargi. “Now, more than ever, we have learned how important it is to hold your loved ones close and celebrate all of life’s little moments. We are here to assist in any way to help you show your love with a gift that will last a lifetime.”
Diamonds Direct offers its customers a unique educational experience, from skilled experts, who assist them in choosing the right diamond for their budget and special occasion. Diamonds Direct brings a personalized and fresh approach to diamond and fine jewelry shoppers in Houston.
“With all of the great options in the market, there is still no one like us,” says Shkargi. “Diamonds Direct delivers an amazing selection of designers, a high level of service, a strong commitment to excellence and consistent white glove service. Our diamond expertise is truly unmatched, and we can’t wait to unveil this new customer experience to the market.”
The company offers a huge selection of loose and mounted diamonds ranging in size from under a carat to over 20 carats, as well as a multitude of engagement ring mountings by America’s top designers, wedding bands, pendants, earrings, bracelets, pearls, colored gemstones and fine fashion jewelry. Diamonds Direct holds an impressive inventory equivalent to 30 traditional jewelry stores. That assortment comes from over 50 of the nation’s top designers and their own in-house brand. With thousands of engagement ring styles and the largest selection of GIA-certified diamonds in any of their markets, it’s easy to see why they have become the go-to for engagement ring shoppers.
In addition to the vast inventory housed at each Diamonds Direct location, every purchase is backed by industry-leading guarantees and warranties. During the sale, Diamonds Direct will provide you the absolute best price possible for the most value. If within 30 days of your purchase you find a lower price on a diamond with the same quality and specifications anywhere in the United States that is certified by the same laboratory, Diamonds Direct will match the price, terms and conditions. These warranties ensure you get the right diamond at the guaranteed lowest price in the country. Diamonds Direct delivers the highest level of customer service, even after the sale. They have unrivaled complimentary services, including jewelry maintenance, cleaning, sizing and complimentary lifetime upgrade on engagement rings. Diamonds Direct’s lifetime upgrade allows customers to trade their diamond for a different size, quality or shape – and receive 110% of your original purchase towards your new purchase.
Shkargi comes to Houston via Israel. Having previously served as the General Manager of the Frisco location, he has seen firsthand the power behind a Texas market. After learning more about the fast-growing market of Houston, Shkargi feels confident that this will be one of the company’s most promising showrooms in the country.
Throughout the past year, Diamonds Direct has perfected customer service in the time of COVID-19. With continually enhanced sanitation protocols, curbside options and new virtual shopping features, they are happy to help customers feel comfortable in their luxurious, spacious showroom, which allows for socially distanced shopping, or assisting customers in the comfort of their homes.
As with any of their entrances into new markets, Diamonds Direct is committed to continuing their efforts to support charities that have an impact in the communities that they call home. After the initial COVID-19 shutdown, the Diamonds Direct Foundation committed to raising $100,000 for No Kid Hungry, and are actively seeking out partnerships to make a difference as they grow into their new home in Houston.
About Diamonds Direct
Diamonds Direct, founded in 1995, is a direct-to-consumer destination retailer headquartered in Charlotte, North Carolina. Their vertically integrated concept allows the retailer to cut out the middlemen and maintain involvement in the entire diamond process. Today, Diamonds Direct is one of America’s largest and most successful jewelry companies. Diamonds Direct backs their products with industry-leading guarantees and warranties, including their signature 110 percent lifetime upgrade. Diamonds Direct is a socially-responsible company that thinks globally and acts locally. The company ensures all diamonds are ethically sourced via the Kimberley Process and is responsible for hundreds of thousands of dollars raised for local philanthropies and cultural organizations that are critical to the communities Diamonds Direct calls home. For more information visit
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Angela Cordova, PR Specialist